Blogs are very popular. There is a suitable page for every topic, which provides all information, tips, experience reports and background information. Everyone asks the question: How can you make money with blogs ? The time and passion invested should pay off and not a few dream of using the blog as an additional – or sometime sole – source of income. The good news: it is possible to market the site and earn money with blogs. However, it is not easy. We explain the possibilities …
Earning money with blogs: normality for a long time
The reputation of blogs has changed a lot in recent years. For a long time, bloggers were asked: Can you really make money with blogs? or also directly Can you live on it at all?
Another prejudice that was fortunately overcome: bloggers who make money with their site are not independent and have lost their integrity.
Today blogging is not only a popular hobby, but also the opportunity to make money with your own site. This is not a shame , it is completely legitimate. If you put a lot of time and energy into creating your blog, you can hope that the work will bear fruit.
Some bloggers hope to generate a passive income from their own content . So in the future with little work to earn money continuously. Others are working towards being able to make enough money from the blog at some point to make a living and become self-employed.
Two entirely realistic options – if you are passionate about it and know the different ways in which blogs can make money.
Every blog also costs money
Recognition, feedback and pat on the back are good praise for the efforts to set up your own blog – only you can’t live from it. Not only further issues, but the blog itself wants to be financed .
It is often forgotten that designing a well-run blog is not in vain .
Servers have to be rented.
Contents have to be created, revised and updated.
Photos must be purchased.
Software has to be paid for and maintained.
Authors have to be paid.
All of these costs must be covered. If you don’t make money with your blog, you invest time and energy, as well as cash , to keep the page up and running.
Requirements: 3 ingredients for lucrative blogs
Before you can make money with blogs and build an income, there is unfortunately bad news : Not every topic, not every niche and not every blog is suitable for this.
For some aspiring bloggers, it can therefore remain a dream to earn enough money with the website. There are three main requirements and ingredients that make a blog commercially interesting and lucrative.
A clear topic, a lucrative target group
All blogs that are commercially successful operate in a thematic niche. It is sometimes bigger, sometimes smaller. But they have a clearly defined topic. Just like the career bible. This is the only way for bloggers to have a clearly definable target group and readership. And only this can be marketed through advertising.
In addition: There is not a lucrative advertising market for all topics. Political blogs, for example, have a hard time – in contrast to fashion or technology blogs. So if you really want to market your blog and earn money with it, you should ask yourself soberly: Which industry is interested in reaching my reader group? If this does not exist, all efforts will ultimately be in vain.
1000 readers a day
The main source of income for most blogs is advertising – more on that later. But all of this only works from a certain number of readers. With 1,000 readers a day, an ad-financed blog is financially uninteresting. Sure, there are alternative sources of income: affiliates, digital products such as eBooks or webinars. But the better you sell, the more range you have. With advertising alone (which is usually the beginning) and with around 1000 readers a day, there is hardly more than 100 euros a month. Nobody will be able to live from that. This is only possible from 10,000 or 20,000 readers a day. And you have to work it out with a lot of passion, commitment and perseverance.
It usually takes years before such a readership is built up. And there is never a guarantee. Therefore, everyone who wants to make money with his blog has to ask himself: How much time can I invest at all – and is it just a hobby or should it be my job? After all, making money with blogs also means professionalizing them. This is no longer a hobby, but at least a part-time job : advertisers make demands on reach, readers want fresh content every day. You have to be able to face this and want to.
A large, strong network.
The third point is perhaps the one that is the biggest obstacle in Germany. For example, while many blogs in the US network and support each other, German bloggers are less and less linked. Competitive thoughts and envy cause everyone to concentrate only on themselves.
Especially when it comes to thematic closeness and similarity, nobody wants to refer to other blogs of the competition. Error! First, if the blog is really cool, better, more popular, readers will find it anyway. Second, those who skimp on links are less often linked themselves and remain small. Conversely, it becomes a shoe: Articles that are considered worth reading can and should be liked and shared, linked and quoted (quoting – not copying and stealing 1: 1!). This not only brings attention and new friends: Readers also find this service interesting. Instead of laboriously surfing the web yourself to search for the fillet pieces, you will find them at your place.
Earning money with blogs: ways to market it
If you want to make money with blogs, there are different ways. In practice, you have to see which options are particularly interesting and profitable for you – for most blogs, it boils down to a combination of different marketing options in order to make money and increase sales.
Banner advertising on the homepage
One of the most popular ways to make money from blogs is through banner advertising. An advertising banner is displayed on the page for which you, as the website operator, receive money – if you click on it or if readers are shown it when you visit the page.
Banner advertising is only worthwhile if there are large numbers of visitors to the page because the sales are very low. However, a large number of readers can make it a very lucrative way.
Anyone who knows their way around or wants to invest the time can market advertising themselves. However, there are numerous blog marketers who can take over this service (of course for a fee).
Google AdSense also falls in the area of advertising on your blog. The advantages are easy handling and automatic adjustment of the advertising content.
After you have integrated Google AdSense into your page, advertisements are generated and placed independently in the places provided. Every time you visit your blog, you earn money. As with banner advertising, the higher the number of visitors, the more worth it.
Affiliate links or affiliate programs refer to the possibility of being involved in sales of other websites through provision. Sounds complicated, but is very easy. A simple example: A tech blog writes about a new laptop. For this purpose, an affiliate link is built into the article, through which the computer can be bought from a shop.
If readers use this link to buy the product, you will receive a commission as a blog operator. The height varies greatly depending on the product. Sometimes it is only a few percent, in other areas it can be 20, 30 or 50 percent.
Build your own shop
Is there any way you can offer products or services yourself? Then there can be a lucrative opportunity to make money with the blog. On the other hand, there are definitely high expenses involved: Possible manufacturing costs and the programming of a good and secure shop should not be underestimated.
Also keep in mind that you can’t just sell classic products and goods. Knowledge and expertise can also be offered in the shop. If possible, you can offer advice or offer tips, knowledge and experience in eBooks , PDFs or webinars for a corresponding price.
Larger and more well-known sites in particular are showing the way: payment barriers that make content payable. This is not well received by every reader, because many have got used to the fact that there is free content on the Internet.
Paid content can, for example, be introduced using a subscription model. For a fixed amount per month, readers can access all content – those who surf the site for free have to be satisfied with the lower offer.
You can use your writing skills to publish guest posts on other portals, pages and blogs. As a rule, these are not paid directly, but you still do something for the marketing of your blog in the long term.
You increase awareness, make a name for yourself as an expert and can gain new readers to increase your reach. Even unpaid guest posts pay off to build a successful blog and earn money.
If you already have a certain reach with your blog and appeal to a targeted audience, you can offer sponsored posts. In doing so, you publish articles from other companies or sites in which they also advertise their own offer in addition to content.
You mark these accordingly on your page to inform readers that this is paid advertising. Depending on the reach, you can certainly achieve good sales through sponsored posts – but you should not overdo it, since your readers also do not like it if a large part of the published content consists of advertising.
Some readers are quite willing to pay a small amount for content – even voluntarily. You can take advantage of this by setting up the opportunity to make donations. This works for example via PayPal or providers such as Flattr.
You cannot make a long-term living from it, the sales from donations are in all probability too small for that. However, it is an additional income and, especially in the beginning, when the blog is small, a good option to make money at all.